According to The Star, according to a new survey, niche tourist experiences such as adventure and gastronomical vacations are projected to expand as a result of "Generation Hashtag" travelers.
Generation Hashtag (defined as those born between 1991 and 2005) will be a main driver for the experience economy in travel, according to GlobalData's Niche Tourism, 2022 Update thematic report.
Niche tourist experiences such as adventure and gastronomical vacations are projected to expand because of "Generation Hashtag" travelers. (Photo / Retrieved from Pixabay)
"Generation Hashtag is a driving force behind the experience economy, which is described as a market in which goods and services are offered based on their personal impact on people's lives.
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"As a result, it's closely associated with niche tourism due to the wide selection of individualized trips and experiences that can be provided," said Craig Bradley, a GlobalData associate tourism analyst.
Respondents were asked how much a product or service adapted to their needs influences their purchase decision in GlobalData's Q1 2021 Global Consumer Survey.
According to the survey, 27 percent of Gen Z and 26 percent of millennials said it "always influences my product choice," the largest percentages of any age group surveyed and 3 percent higher than the global average.
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In the meantime, a survey of young individuals revealed a growing demand for specialist trip kinds. Ecotourism, multi-stop travels, religious, cruise, LGBTQ, and wellness vacations are all examples of specialized trip kinds.
Generation Hashtag's preferences are assisting in the advancement of several types of specialized tourism.
