To encourage Malaysian travelers to experience Tainan's unique tourism appeal and further expand its presence in the Southeast Asian market, the Tainan City Government Tourism Bureau collaborated with the Tourism Administration's Kuala Lumpur Office to host a Malaysian media familiarization tour themed “Taiwan Five Senses.” The group visited key cultural and natural attractions in Tainan, experiencing the city through sight, taste, smell, touch, and sound to fully present its rich cultural heritage and natural scenery.The Malaysian media group experiences traditional peanut candy making in Tainan's historic streets, engaging with local culture through taste and interaction. (Photo／Tainan City Government)

According to statistics from the Tourism Administration, more than 340,000 Malaysian visitors traveled to Taiwan in 2025, making Malaysia one of Tainan's important international tourism markets. The itinerary focused on cultural landmarks such as the Confucius Temple and Chihkan Tower, hands-on traditional peanut candy making, and visits to Anping Old Street and Anping Tree House, highlighting the city's blend of history and modern life.

The tour also included ecological sites such as the Sicao Green Tunnel, Cigu Salt Pan, and Jingzijiao Salt Fields, showcasing Tainan's commitment to environmental conservation and traditional industries. Culinary experiences at Michelin Bib Gourmand–recommended restaurants further emphasized Tainan's reputation as a food capital. The Tourism Bureau stated it will continue international promotions and media partnerships to strengthen Tainan's global tourism brand.