Canada has long been a major source of international visitors to the United States, but travel from the country has fallen sharply. US tourism agencies and destinations are using discounts, promotions and direct outreach to bring Canadian travelers back. However, continued political and trade tensions are making many Canadians hesitant to visit.

Canadian government data shows that return crossings from the US fell 25.4% in 2025 from the previous year, while leisure travel declined 21.5% and spending on US trips dropped by about $3.3 billion. A weaker Canadian dollar, combined with higher airfares and hotel prices, has also made US travel more expensive. Early 2026 data showed the decline had not fully reversed.

Tourism officials are responding with targeted campaigns. New York launched its “NY Loves Canada” promotion, offering deals at hotels, restaurants and attractions. Some Las Vegas hotels have offered a one-to-one exchange rate for Canadian dollars, while local tourism officials traveled to Canada to meet travel advisers, tour operators and airlines. Brand USA also plans to hold its Travel Week trade event in Canada for the first time in October.

The coming winter season will be a key test. Florida, Arizona and California typically attract large numbers of Canadian “snowbirds,” but discounts may not be enough to change the minds of some travelers. For them, the issue is increasingly tied to the political relationship between the two countries.