This December, Taipei's Xinyi District welcomes a new visual highlight. Taiwan Stock Exchange's Taiwan Innovation Board mascot, the unicorn “tibit,” is on display as a large-scale installation at the Taipei 101 6F Sky Garden from now until December 28, becoming a limited-time city attraction and presenting finance in a more relaxed, approachable way.
The unicorn tibit large-scale installation appears at the Taipei 101 6th-floor sky garden in December, becoming a limited-time city highlight in Taipei's Xinyi District. (Photo courtesy of the Taiwan Stock Exchange)
Positioned at one of the city's most iconic landmarks, tibit aims to connect more closely with everyday city life. Through large-scale installation art set within a high-traffic urban area, innovation is presented in an intuitive and accessible manner, turning commutes, shopping walks, and weekend outings into moments worth capturing.
To coincide with tibit's appearance, an interactive photo campaign is being held throughout December. Visitors are invited to take photos with tibit on site or use an AR digital filter to participate. Completing the designated steps gives participants a chance to win prizes such as a MacBook Air or AirPods, drawing strong interest from younger audiences.