To enhance the timeliness and convenience of travel services, the Tourism Administration of the Ministry of Transportation and Communications recently signed a tourism cooperation memorandum with 7-ELEVEN. By integrating distribution channels and digital tools, both parties will promote the “Traveler Convenience Store” concept, bringing travel services closer to travelers’ daily lives. The initial phase focuses on expanding travel information channels, promoting mobile travel services, and strengthening services for international visitors to gradually build a more comprehensive traveler service network.

The Tourism Administration noted that, in response to travelers’ strong demand for real-time information, it is rolling out the “Mobile Travel Service PWA” in stages. The first phase has integrated northern Taiwan, eastern Taiwan, and Kinmen, with nationwide expansion expected by the end of July this year. At the same time, the “OhBear AI Assistant” has been launched, integrating tourism open data from multiple central agencies and local governments, including themed itineraries, events, national parks, ecological trails, agritourism, and real-time local travel updates, providing official and accurate information for travelers.The Mobile Travel Service PWA and the “OhBear AI Assistant” integrate official data to provide travelers with timely and reliable travel information. (Photo: Tourism Administration)

To further improve accessibility, digital travel service entry points have been installed at more than 7,200 7-ELEVEN stores nationwide. Travelers can access travel information instantly by scanning the QR code next to ibon kiosks. The Tourism Administration added that it will continue to promote the “Taiwan the Lucky Land 2.0” campaign and explore expanding prize redemption channels for international visitors, working with more partners through public–private collaboration to create a friendly, smart, and traveler-oriented tourism service environment.