In 2000, I first set foot in Taiwan as a foreign laborer working in an electronics factory. At the time, I didn’t have many plans for the future-I just knew I loved beauty and enjoyed interacting with people. After returning to Vietnam for three years, I came back to Taiwan for love. From then on, I began a new chapter of life here.

Back in Vietnam, I had already started a business at a young age. I opened my bridal shop at 18 and worked as a bridal stylist. I’ve always had a passion for beauty and styling. After marrying into a Taiwanese family, I continuously took training courses to integrate into the local community, including many programs for new immigrants. I also served as the chairperson of a new immigrant association for over six years. Through the association, I helped many Vietnamese sisters who had just married into Taiwanese families learn the language and adapt to life here. That experience inspired my vision of building a “family-style entrepreneurship base.”

What I’ve deeply realized is this: entrepreneurship is not a simple path — it takes time, preparation, structure, and the right mindset. Once I found my footing, I chose to share my experience with other new immigrant sisters, becoming a consultant and companion on their entrepreneurial journeys. 

From Learner to Companion

I’ve mentored many new Vietnamese immigrant women. Some have just arrived in Taiwan and struggle with the language. Others are more settled and want to turn their skills into a business. Regardless of their background, the phrase I say most often is:
 “Starting a business takes more than passion — it’s a long-distance endurance race.”

I don’t teach people how to succeed overnight. Instead, I help them clarify their readiness: Are you prepared? What risks might you face? I guide them through realistic assessments and planning. 

1. Don't Just Think About the First Step — Think About the Third

Ask yourself: “Are my skills solid enough? Do I understand the Taiwan market? Am I aware of the legal requirements? Where is the funding coming from?”
 Don’t open a shop on impulse or just because others encouraged you — you could lose both money and hope. Your mindset must adapt with the times, and you need to keep learning the basics: language, laws, management, marketing, and finance. Be ready to face pressure and challenges. Don't fear hardship — start from the ground up. 

2. Legal Operations Are Basic and Protective

In Taiwan, opening a business requires official registration and tax filing. This is not just a responsibility — it also protects your rights, including applying for subsidies or business loans in the future. 

3. Don't Rely on Emotions Alone — You Need Systems

Many people start businesses with friends and family. While people say “lead with heart,” without clear roles and rules, conflicts can easily arise. I learned this the hard way when a group of trusted employees left all at once. That’s when I realized:
 “Trust must be backed by structure. Profit-sharing systems must be clearly defined.”
 Sharing profits is key to employee stability and loyalty. 

4. Let Your Team Grow Independently

In today’s market, skills alone aren’t enough — you must market yourself. At first, I didn’t run ads but built a steady client base through word-of-mouth and Google reviews. I encourage my sisters to learn basic video-making and social media skills. Let customers see what we’re doing — that’s how business grows steadily. 

5. It's Okay to Have Limited Funds — But Not to Lack Planning

Many people think all they need is décor and equipment. But the real test comes in the 3–6 months after opening. You must reserve operating funds. Otherwise, the shop may close in just two months — the most heartbreaking outcome.

For my first store, I used my car loan, some cash and did much of the setup myself. I didn’t apply for subsidies. What I relied on was my “friendship capital” — my years of involvement in various community groups gave me rich connections and resources. That was my biggest asset.

I Don't Give Standard Answers — I Help My Sisters See Clearly

As a consultant, I often say:
 “I won’t decide for you, but I’ll help you see each option.”
 Each sister has her own life and circumstances. I don’t give them one-size-fits-all templates — I help them find their rhythm.

I also say: “Entrepreneurship is not the only path.”
 If you're not ready, or if family pressure is too great, it’s okay to focus on working, learning, and building yourself first. Life is not a race — walking steadily matters more than walking fast.

My Belief: Going Slowly Is the Fastest Way

I've seen many strong women in this journey of supporting new immigrant entrepreneurs. They may have no background or resources, but they’re willing to work hard, learn, and give their best. That spirit is what I cherish most.

I hope that when they step onto their stage, they’ll know they’re not walking alone. I’ll keep being that person beside them — offering support, reminders, and light — because I believe that on this path, “with three people walking together, one can always be our teacher.”