TAITRA and CLC Mart target migrant workers' consumption to expand market
To assist national Halal manufacturers in expanding marketing channels, Taiwan External Trade Development Council (TAITRA) and Bureau of Foreign Trade, MOEA, jointly held the "2020 Taiwan's Halal Products Procurement Policy Briefing- CLC Mart", which attracted more than 60 Halal manufacturers to attend at Taipei World Trade Center Exhibition Hall 1.
National migrant workers' consumption bringing many business opportunities is up to NT$ 2.1 billion monthly. With the COVID-19 crisis this year, many overseas marketing businesses have been canceled or suspended. To assist national Halal manufacturers in expanding marketing channels, TAITRA invites the biggest Southeast Asian food retailer, CLC Mart, to explain the company's procurement policy to national businesses and arrange one-to-one business opportunities after the briefing.
CDC Mart's brands, INDEX, EEC, and VNEX, including 100 stores and online platforms. It's target consumers include Indonesians, Filipinos, and Vietnamese who work in Taiwan. Distributors are extended to the most convenient train stations in national main cities. Based on the CLC Mart's experiences, Southeast Asian migrant workers in Taiwan have a strong consumption ability and are willing to share Taiwan's high-quality products with their families living in mother countries. Hence, through CLC Mart, Taiwan's Halal manufacturers will be extended to many New Southbound countries, such as Indonesia, the Philippines, and Vietnam.