Palau opens first milk tea stores in the island
Surangel N. Whipps, father of visiting Palauan President Surangel Whipps Jr, is going to open Palau’s first bubble milk tea shop in the island.
According to TAIPEI TIMES, La Kaffa International Co (六角國際), which operates restaurant and beverage store chains at home and abroad, yesterday(March 30) inked an agreement with Palau’s Surangel & Sons Co to open two bubble milk tea outlets in the island nation in 2021 as part of its effort to expand its global footprint.
La Kaffa chairman Henry Wang (王耀輝) signed the deal with Surangel N. Whipps, founder of Surangel & Sons, Palau’s largest provider of goods and services, whose business interests encompass housing design, automotive repair, equipment rentals, groceries, wholesale and retail sales.
The new outlets in Palau might open in August, delayed from 2020, due to the COVID-19 pandemic, Wang said.
Chatime has a presence in Fiji, Guam, Indonesia, the Maldives, Mauritius, the Philippines and other tourist destinations.
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The latest additions might benefit from a “travel bubble” between Taiwan and Palau, Wang said, adding that Taiwanese make up 12 percent of tourist arrivals to Palau every year.
TAIPEI TIMES mentions, Surangel N. Whipps, father of visiting Palauan President Surangel Whipps Jr, expressed the hope that Chatime would grow into a formidable competitor to US coffeehouse chain Starbucks Corp.
James Huang (黃世芳), chairman of the Taiwan External Trade Development Council, which helped broker the franchise agreement, said bubble milk tea has a bigger market than coffee, because it is popular among people from different income levels.
Chatime bubble milk tea would be priced at US$3 per cup in Palau, lower than US$5 in the US and about 6 euros (US$7) in European markets, officials said.
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