Startup Brand by New Resident promoting Home Delicacy
Hsinchu City has published a new resident passport, collecting 10 new resident startup businesses to share them to the public. One of the new resident owners, Yi Xuan, is from Guizhou, she just came out of grief from losing her husband with the help of the Social Affairs Bureau. After helping her to pass the test for her product and marketing her chili sauce brand, named as Chili Queen, has started to run a business on website, which makes her dream come true.
She has been married to Taiwan for over twenty years and has two daughters. At first, she ran a farm business to provide dairy products for I-Mei and other food company. Sometimes, she made her homemade chili sauce and delicacy from her home countries and share them to her friends. Unfortunately, her husband passed away because of the Myocardial infarction. Yi Xuan has been through a lot emotional pain, and also economic difficulties. Thanks to the help of the Social Affairs Bureau, she is able to get back to herself and startup an organic chili sauce brand to support the family.
Hsinchu New Resident Family Service Center saw that there are many new resident owners who want to start their business but lack of marketing skills. Therefore, they provide marketing courses, teaching new resident marketing skills and professional photography skills. At first, Yi Xuan only sold her chili sauce to her close friends and old costumers. It is not easy to reach new and more customers. After the marketing courses, she understands how to promote her products on Shopee, Facebook page and Line. Also, thanks to the new resident passport for helping the promotion of all the other startup businesses by the new resident.