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Filipino celebrity Ivana Alawi is the founder of a skincare & beauty brand

Filipino celebrity Ivana Alawi is the founder of a skincare & beauty brand

According to the Philippine Daily Inquirer, after two years of hard work, Ivana Alawi has finally realized her ambition of having her own skincare line, Ivana Skin.

On her YouTube vlog on February 11, the actress-vlogger announced the launch of her skincare line. Alawi referred to the brand as her "newborn."

Filipino celebrity Ivana Alawi is the founder of a skincare & beauty brand. (Photo / Retrieved from YouTube: Ivana Alawi)

Filipino celebrity Ivana Alawi is the founder of a skincare & beauty brand. (Photo / Retrieved from YouTube: Ivana Alawi)

I used to put eggs on my face as a kid, so it's a love that comes from the inside out. Since then, I've developed a strong interest in skincare. It's my dream, and I'm thrilled to be able to share it with you now.

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Alawi also reflected on her adolescent years when she was still worried about her appearance and had little knowledge about appropriate skincare.

I used to be very self-conscious about my skin as a kid. I was unable to wear sleeveless clothing and was shy. I lacked self-confidence and had to learn how to care for myself.

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Hash and Mona, Alawi's siblings, were also on the video to show their support for her. Mona praised her sister's efforts in the business, emphasizing that Alawi would never release anything she didn't believe in. Body milks, soaps, and creams are among the items offered by Ivana Skin.

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