2021 Frankfurt Book Fair of Germany has its grand debut in Taiwan, promoting Taiwan cultures

According to the Ministry of Culture, Frankfurt Book Fair, the leading trade fair for the international publishing and content industry, will take place from Oct. 20 to 24. In cooperation with the Taipei Book Fair Foundation, the Taiwan Creative Content Agency (TAICCA) has curated this year's physical and online "Taiwan Pavilion" with the theme of "To Live is to Create (創作即生活．生活即創作)." It pairs up Taiwan's unique scents with publishing works to showcase Taiwan's cultural brand.

To demonstrate Taiwan's daily lifestyle, the Taiwan Pavilion invites Page TSOU (鄒駿昇), the winner of the prestigious International Award for Illustration at the Bologna Children's Book Fair, to illustrate the main visual. TAICCA also partners with THE ART+ for the in-person "Scent of Taiwan (臺灣的氣味)" exhibition, showcasing 20 well-known works, including "Yong-Jiu Grocery Store (用九柑仔店)" and "The Summer Temple Fair (神之鄉)," with five different scents representing Taiwan's design esthetics, cultural diversity, cuisine, local customs, urbanscapes, and nature. The on-site display for the pavilion is inspired by traditional pharmacy shelves to emphasize culture and tradition.

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Ministry of Culture mentions, this year's lineup includes a total of 435 Taiwanese publications, while the online pavilion will introduce 71 books with an online showcase titled, Taiwan's Book Market (臺灣出版面面觀) to international publishers. TAICCA also invites Bunun poet Salizan Takisvilainan (沙力浪), National Taiwan University Graduate Institute of Taiwan Literature Assistant Professor Paelabang Danapan (孫大川), illustrator Lian-En LIN (林廉恩), and illustrator Meng-Yun CHIANG (貓魚) to discuss their works and creative journeys. Recordings of the showcase will be available online.

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Li Ming Zhe (李明哲), the head of Taiwan Creative Content Agency (TAICCA), said that the era of the pandemic has changed social relationships. However, reading is still a constant activity of human beings. The Frankfurt Book Fair is the world's largest physical book fair after the pandemic began to ease.

TAICCA wishes to connect the texts, movies, life, cultures of Taiwan with the theme of the Taiwan Pavilion and present the diverse and rich cultures to the international publishers. Besides, the works of writers participating in the "2021 Taiwan-German Literature Exchange Program" of the Ministry of Culture are also exhibited online, enabling readers to understand Taiwan's publishing industry from different perspectives.