[Taiwan Immigrants’ Global News Network] "Min Min Hàng Hải Quan" is the most popular live stream for Vietnamese viewers in Taiwan, the proprietress (莫愁), a new Vietnamese immigrant who has been married to Taiwan for many years. She usually live streams during off-duty time, after 6-7 years of growth, the company's employees have expanded to 50 people, and achieved an annual turnover of NT$ 200 million, and also created her own brand of skin care products and health care products, with 8 stores in Taiwan.
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The Vietnamese New Immigrant Live streamer create No.1 E-Commerce Brand in Taiwan.Photo reproduced from Min Min Hàng Hải Quan Facebook
The majority of viewers of "Min Min Hàng Hải Quan" are the new immigrants from Vietnam in Taiwan. The proprietress (莫愁) who is articulate, started off working in business has exceptional marketing skills. She sells clothes on her livestreams at the beginning, and there were only 20-30 viewers only at first. Eventually, she incrementally developed sales categories for things like clothing, watches, mattresses, home appliances, and numerous other essentials. Following many years of operation, positive word-of-mouth recommendation has built up and the client base has grown. Each stream show recently is being watched by over a thousand people.
The proprietress (莫愁) said that the company established in early 2022 originally had only two employees, but now it has as many as 50 employees, including Taiwanese and foreigners. The annual turnover has reached NT$100- 200 million. She has also recently created her own brand of skin care products, which is quite popular with the new Vietnamese immigrants in Taiwan. And invite Taiwan's professional foundry for OEM.
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The Vietnamese New Immigrant Live streamer create No.1 E-Commerce Brand in Taiwan.Photo reproduced from Min Min Hàng Hải Quan Facebook
In addition to the live streams, the proprietress (莫愁) also has 8 affiliated stores "Min Min Vietnamese Supermarket" in Taiwan, covering Taichung, Changhua, Nantou, Yunlin, and Tainan.
Facebook page:Min Min Hàng Hải Quan
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