Online shopping has recently taken over as the primary method of shopping for individuals nowadays. With the passing of time, live e-commerce on social media has more interactions with hosts, increasing the willingness of customers to make purchases. The proprietress, Mochou (莫愁) of Taiwan's most well-known Vietnamese live is a new immigrant from Vietnam who has been wedded to Taiwan for fifteen years. After seven years of arduous effort, the present business, which started as a two-person studio, now employs 50 people and generates 200 million NTD in revenue annually.
Mochou, the e-commerce live streaming host of Vietnamese new immigrant, recounted the positive experience of newcomers' start-ups.Photo provided by 莫愁
Mochou (莫愁), a new immigrant from Dong Nai, Vietnam, has demonstrated a sharp business ability since a young age, she aware that the ability to speak Chinese would be important to her future success. Thus, Mochou put a lot of effort into her study of Chinese. She met her current Taiwanese spouse through her work as a translator for a Taiwanese technology business after graduating from college. When Mochou initially got married, she worked as a salesperson for an intermediate business as well as an interpreter for the Specialized Corps. and service centers of National Immigration Agency.
The optimistic Mochou often enjoys shopping online. She sought to launch an e-commerce live streaming company after learning about the potential commercial prospects of both.
Mochou, the e-commerce live streaming host of Vietnamese new immigrant, recounted the positive experience of newcomers' start-ups.Photo provided by 莫愁
The key consumer for the live, according to Mo Chou, are housewives, migrant workers, and international students, with viewers ranging in age from 18 to 50. The audience is drawn from all corners of Taiwan, and the service area includes Kinmen, Penghu, and other outlying islands in addition to Taiwan's main island. For viewers to feel completely at comfortable when purchasing on the site, Mochou places a specific emphasis on being accountable for her own items and showing consideration for her consumers.
Mochou, the e-commerce live streaming host of Vietnamese new immigrant, recounted the positive experience of newcomers' start-ups.Photo provided by 莫愁
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The purchasing power of Taiwan's new immigrants, particularly full-time women who are often busy taking care of their children and families but actually seldom have the opportunity to go shopping, is actually pretty impressive, according to Mochou. However, due to their limited Chinese proficiency, they don't know how to order even if they visit Taiwan's e-commerce shopping platforms.
Mochou first targeted new Vietnamese immigrants who were housewives, and the things they chose were also clothes, bedding sets, skin care items, or small home appliances and cooking utensils that housewives liked. New Vietnamese immigrants can comprehend the items and order with confidence thanks to Mochou's livestream.
Mochou, the e-commerce live streaming host of Vietnamese new immigrant, recounted the positive experience of newcomers' start-ups.Photo provided by 莫愁
Mochou's livestream has steadily built up a solid reputation among Taiwan's new immigrants. Mochou must figure out a means to assist customers in locating the item with the highest value and the best price, regardless of whether they are purchasing clothing, fish, meat products, daily essentials, small home appliances, bedding, or anything else. After seven years of operation, the accumulated good reputation has drawn numerous Taiwanese viewers in addition to the support of new immigrants and friends.
Mochou made the decision to establish her own brand, work with relevant manufacturers, and create high-quality, affordable skin care products in order to make it possible for the supporters of her work to purchase high-value goods. There are eight franchise stores offering Mochou's branded skin care products in Tainan, Taichung, and other cities in addition to employing social media livestreams. A future internet mall is also anticipated to make shopping easier for migrant workers and new immigrants.
Mochou, the e-commerce live streaming host of Vietnamese new immigrant, recounted the positive experience of newcomers' start-ups.Photo provided by 莫愁
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Mochou has faced several challenges including the economic slump in the last years while running the lives platform. She thinks it's time to alter the livestream content and sales policy and employ new marketing strategies to draw viewers in. After founding the business, Mochou also recruited new Vietnamese immigrants and students to work and study with her, allowing the second-generation immigrants of livestream enthusiasts to advance as a group.
Mochou is also prepared to share her business expertise with those who wish to launch a firm. One must decide whether you enjoy something before doing it. You can only put your heart into something when you truly like it. Mochou also reminds everyone that creating long-term strategies is necessary if you want to manage a new business successfully rather than only focusing on the immediate outcomes. To build a long-lasting business, you must first provide excellent customer service and then always act from the heart.
