With daily flights between Taichung and Incheon-and over 310,000 Korean visitors traveling to Taiwan from January to March this year-the Taichung City Tourism Bureau is seizing the opportunity to boost inbound tourism from Korea. In partnership with T&rsquoway Air, the bureau hosted 11 Korean travel agents and media representatives on a familiarization trip to Central Taiwan from June 17&ndash20. The itinerary was jointly planned by the Taichung City Tourism Bureau, Tri-Mountain National Scenic Area Administration, and Changhua County Government.

The bureau noted that flights between Taichung and Incheon are frequent, with one daily flight each by T&rsquoway Air and Korean Air. Additionally, Tigerair Taiwan's Taichung-Jeju route began ticket sales on June 9 and is scheduled to begin service on July 1 with two weekly flights. Together, three airlines provide a total of 16 weekly departures, showcasing Taichung's position as Central Taiwan's international gateway.Ju Kui Residence (Image: Taichung City Government Website)

Director Chen Mei-hsiu emphasized that Taichung promotes a hub-and-spoke travel model. The city center features attractions like Calligraphy Greenway, Rainbow Village, and Fengjia Night Market the outskirts include historic Ju-Kui Residence, Wufeng Agricultural Winery, Lin Family Estate, and Wufeng Golf Course the mountainous areas feature Hou-feng Bike Trail, Gung-Lo-Ping, and Hou-li Horse Ranch. Visitors also experienced a double-decker sightseeing bus, fruit picking, cheongsam and Hanfu photo shoots, and local specialty BBQ. The tour extended to Changhua, highlighting Taichung's connectivity with Central Taiwan tourism. 

That evening, a welcome banquet was held at Evergreen Laurel Hotel, hosted by major local accommodations-including Evergreen Laurel and its new brand, Laima Hotel-to facilitate dialogue between local hoteliers and the Korean delegation, strengthening bilateral tourism collaboration.Taichung Tourism Bureau hosts welcome dinner for familiarization tour group (Image: Taichung City Government Website)

The bureau reminded Korean visitors that, until December 31 this year, passengers arriving on Korean Air flights to Taiwan can enjoy multiple perks in Taichung by presenting their boarding pass. They are invited to personally experience Taichung&rsquos landscapes, cultural heritage, and culinary delicacies. Details are available on the &ldquoExplore Taichung&rdquo official website.