Taiwan External Trade Development Council, TAITRA organized the "Taiwan in Design New Southbound Cultural and Creative Design Sales Expansion Group" and most recently led the industry to Malaysia and Singapore to hold the "Cultural and Creative Design Business Opportunities Media Meeting" in order to support Taiwanese industry companies in exploring new southbound cultural and creative business opportunities. It also fostered dialogues with 60 local buyers for collaboration between the accompanying Taiwanese businesses and 60 local buyers, in addition to presenting Taiwan's cultural and creative products to local business owners.
TAITRA leads cultural entrepreneurs to Singapore and Malaysia to promote cultural and creative business opportunities in Taiwan.Photo reproduced from Pixabay
Taiwanese companies participated in the matchmaking event hosted in Singapore and displayed goods such home décor, gift stationery, innovative daily essentials, etc. Along with exhibiting their inventiveness in product creation, the Taiwanese cultural entrepreneurs that accompanied the group also sold stickers with Taiwanese patterns, tiles, vintage children's toys, Taiwanese attractions, and snacks.
Refinement, according to the vice president (吳俊) of The Singapore Booksellers & Stationers Association, is a benefit of Taiwanese cultural and creative products. Taiwanese goods are not only exquisitely packaged, but also uniquely designed. The matchmaking event that took place in Malaysia and Singapore is thought to have given Taiwanese businesses chances worth US$3 million, according to TAITRA.
