Hello Kitty at 50: The mouthless face that launched an $80 billion empire
Hello Kitty, created by Sanrio in 1974, marks her 50th anniversary this year. Originally designed as a symbol of &ldquokawaii&rdquo (cute) culture, she debuted on a small vinyl coin purse and quickly rose to fame. With her simple design and cheerful expression, Hello Kitty became a favorite among children, and eventually, a cultural icon known worldwide.Her popularity surged in the 1980s and 1990s, thanks to illustrator Yuko Yamaguchi, who refreshed her image and expanded her story. From stationery and toys to fashion and electronics, Hello Kitty grew with her fans. She even became a global ambassador, appeared on airplanes, and inspired themed cafes and parks.A range of Hello Kitty products on display in New York City in 2019. Astrid Stawiarz/Getty Images for Cost Plus World/FileToday, Hello Kitty continues to thrive alongside Sanrio&rsquos newer characters. Though her role in the company&rsquos revenue has decreased, her legacy lives on through fans of all ages who cherish her nostalgic charm. As she turns 50, Hello Kitty remains a beloved symbol of friendship, kindness, and timeless cuteness.
