Visitor arrivals from the Philippines to Taiwan continue to grow rapidly. According to the Taiwan Tourism Administration, more than 210,000 Philippine visitors traveled to Taiwan during the first quarter of 2026, representing a 43% increase compared to the same period in 2025 and making the Philippines the largest source market among Southeast Asian countries.

To further expand the market, the Tourism Administration led a delegation of tourism-related organizations, local governments, airlines, and travel agencies to Manila and Cebu for tourism promotion events and travel fairs.

The Taiwan Travel Fair was held from June 12 to 14 at Glorietta Mall in Manila. Featuring the “Taiwan – Waves of Wonder” theme, the exhibition showcased Taiwan's seasonal landscapes, Alishan Forest Railway, and vibrant urban attractions. Visitors also enjoyed bubble milk tea tastings, cultural DIY activities, and travel-sharing sessions by popular Filipino influencer Cocoy Lim.Visitors participate in Taiwanese cultural experiences and interactive activities during the event. (Photo courtesy of Taiwan Tourism Administration)

The Tourism Administration noted that independent travelers account for more than 60% of Philippine visitors to Taiwan, highlighting strong growth potential. Additional tourism promotion events in Manila and Cebu attracted more than 250 tourism professionals, airline representatives, and media participants.

With expanding economic growth, a growing middle class, convenient flight connections, and Taiwan's visa-free trial program, travel demand from the Philippines continues to increase. Taiwan plans to further promote food, culture, wellness travel, and transit tourism while collaborating with influencers and social media platforms to strengthen tourism exchanges between Taiwan and the Philippines.