The FIFA World Cup has sparked excitement among football fans worldwide. In response, the Taichung City Government has launched a series of football-themed activities, including a large football photo zone and World Cup watch parties scheduled for July.

To celebrate the tournament, Taichung City has planned a range of activities featuring interactive installations, football experiences, and public viewing events, allowing residents to enjoy the atmosphere of the world's biggest football competition.

A recent launch event attracted many families and young participants. Activities included children's football experiences, fun challenge games, and an inflatable football field designed for safe and enjoyable play.

A large football photo interaction zone has been installed at the plaza outside Taichung MRT City Hall Station. Featuring a football goal and turf-themed scenery, the venue offers visitors a World Cup-inspired backdrop for photos. The installation will remain open through the end of the tournament, and participants in a related photo campaign will have the opportunity to win officially licensed merchandise.

The "2026 Global Football Showdown Watch Party" will take place on July 15, 16, and 20, featuring live broadcasts of the World Cup semifinals and final on a giant screen. Food vendors and prize activities will also be available for fans and families.

In recent years, Taichung City has invested in football facilities and sports promotion while advancing the Taichung International Football Sports and Leisure Park project. The growing World Cup enthusiasm is also bringing greater attention and participation to local football development.