According to Filipinos ready to spend on fashion, travel, food | Inquirer Business , a survey released by well-known social media platform TikTok, Filipinos are about to make it rain in the upcoming months as they plan the ultimate summer vacation, shop for their swimwear and other clothing appropriate for the dry season, and book flights both inside and outside the country.
Users were eager to go shopping 1.4 times more than they were last summer, according to the TikTok Summer Trends and Insights study. Almost 50% of respondents claimed to have planned their purchases at least a month in advance. Filipinos in particular like to purchase necessary summer clothing items, such as casual clothing and swimwear.
Approximately 81 percent of TikTok users said they intended to buy such things, and 87 percent said they would be willing to spend more if there were discounts and promotions. Three weeks before to their excursions, one in two TikTok members purchase summer clothing.
According to TikTok, creators who share their favorite clothes and must-have accessories for their summer vacations provide fashion retailers and companies a chance to capitalize on the craze.
However, since three in four users revealed plans to travel locally or overseas to spend quality time with family and friends, travel is acknowledged to be the top priority for Filipinos this summer.
As a result, TikTok anticipates that material on hotels, beach activities, road trips, and tourist adventures will be abundant on its site. According to Cervero, 59 percent of consumers regret their decision to stay home last summer.
According to TikTok, brands and companies may use creative content makers to highlight certain summer-related items, such travel gear and accessories, as well as develop trip itineraries based on these things.
66 percent of users of the social networking platform said they were excited to spend money on seasonal foods and drinks. Ice cream, halo-halo, candy, and other seasonal favorites are among them.
Approximately 68 percent of people indicated they would also want to see new goods and menu items this summer.
According to the social media giant, food and beverage firms might possibly build or strengthen a devoted following via the use of creative content on road trips, picnics with family and friends, camping cookouts, and culinary reviews, to name a few. Cervero suggested that companies make the most of TikTok's advertising options in order to advertise their brand there. She mentioned that 56% of users claimed that advertisements helped them find new items.