Due to the optimistic about India's tea business opportunities, Taiwan's handmade tea drink “Tea Plus” (水巷茶弄) is intended to expand the business there, the middle and downstream manufacturers in related industries are also gearing up to take Taiwan's proud handmade tea into the Indian market.
ETToday reported that Taiwan External Trade Development Council (TAITRA) launched the "Pearl Milk Tea House" for the first time in Taiwan Expo 2019 in India. This Teahouse introduced the six major areas of Taiwan's tea culture-related industries from raw materials, tea industry, marketing operations etc. The local industry clearly showed a strong interest
The report quoted the Secretary-General of TAITRA, Ye Ming-shui (葉明水), saying that after the establishment of the “Pearl Milk Tea Marketing Union” in the previous year, it has attracted more than 150 entrepreneur to participate. Taiwan Pearl Milk Tea is internationally renowned. Therefore, it will establish the “Pearl Milk Tea House” in the five Taiwan Expos in this year
Li Zheng-xian (李政憲), the manager of the business development department of Keifu Food International Co., Ltd. and “Tea Plus” revealed that the company has a complete supply chain for handmade beverage products, and there are 60 branches of “Tea Plus” in Taiwan. Nowadays, we expanded to Shibuya, Tokyo in March. This year, we will also expand to South Korea and Vietnam.
Li Zheng-xian said that he is currently negotiating to open a store in Thailand. And he has been inspected for a few days in downtown India and found that there is no Pearl Milk Tea. In addition to providing technical guidance to local entrepreneurs, he is currently assessing the possibility of opening a store in India, in order to grab the Indian beverage market.
