President Lai Ching-te attended the opening ceremony of the "2024 ITF Taipei International Travel Fair" at Taipei Nangang Exhibition Center and visited the Hakka Pavilion. Deputy Chairperson of the Hakka Committee, Fan Zuoming, invited President Lai and several dignitaries to participate in the unveiling ceremony of the Hakka Pavilion, with a DIY screen-printing activity symbolizing the start of a journey through Hakka villages. President Lai emphasized that tourism is a form of national soft power and diplomacy, urging public support for the fair to boost the tourism industry.
This year’s Hakka Pavilion, themed "Hakka Mini-Tour - Live Well, Relax, Slow Down," invited 27 exhibitors from Taiwan Route 3, Liudui, and Taiwan Route 9 to participate and launched an online sales platform in collaboration with 16 travel agencies to promote over 100 curated Hakka itineraries. Fan Zuoming encouraged the public to join and experience Hakka culture deeply.
The theme introduced by the Hakka Pavilion is "Hakka Village Mini-Tour - Enjoy Life, Relax, Live Slow" (Photo / from the Hakka Committee website)
Diverse Tours, Exciting Highlights
The featured tours include the Liudui Hakka Tour, Carbon-Reducing Hualien-Taitung Secret Tour, Tea and Gold Tour, and Star Island Tour. Together with travel agencies like Lion Travel and Cola Tour, an online joint sales platform was created. This year’s main pavilion focuses on Nanzhuang, Sanyi, Dawu Mountain, Zhudian, and Fenglin Slow Town, showcasing the depth and diversity of Hakka culture through recommended attractions on Taiwan Route 3, Liudui, and Taiwan Route 9. Interactive photo walls and set designs create an immersive experience within the pavilion.
Hakka Version "Black & White MasterChef"
At the opening event, the "Hakka Version Black & White MasterChef" featured National Banquet Chef Lin Jizheng and emerging Chef Luo Weizhou, presenting signature dishes like "Chicken with Old Radish and Five-Color Noodles" and "Salted Pork with Fermented Tofu Black Fiber Rice Risotto." During the four-day exhibition, the Hakka Pavilion will host daily activities such as Hakka travel storytelling, craft workshops, and music salons, inviting celebrities like Popu Lady Yushan and Liang Hequn to share food and travel insights.
Deputy Chairperson Fan of the Hakka Committee poses with National Banquet Chef Lin Jizheng and promising young chef Luo Weizhou (Photo / from the Hakka Committee website)
Curated Itineraries
The public can also purchase tours via the "100 Hakka Village Itinerary Joint Platform," linked to travel agency sales pages, inviting people across Taiwan to explore Hakka villages and enjoy the "Live Well, Relax, Slow Down" travel experience.
