From Beyoncé and Usher to Christina Aguilera, Dolce & Gabbana isn't content with dressing the music world's top stars now, the brand is setting its sights on making real dogs more fashionable.
The latest product from the Italian fashion house is designed for the dogs that have it all &mdash a designer perfume with a matching price tag.
According to the company&rsquos website, this new product, inspired by Domenico Dolce&rsquos &ldquounconditional love&rdquo for his &ldquoloyal dog Fefé,&rdquo is a scent masterpiece. The perfume, named &ldquoFefé,&rdquo is described as a &ldquofragrance of ylang-ylang&rsquos cocooning warmth, the cleanliness of musk, and a creamy woody base of sandalwood.&rdquo It was created by perfumer Emilie Coppermann.
Priced at &euro99 ($109) for a 100ml (3.4-ounce) bottle, &ldquoFefé&rdquo comes in a sleek green lacquered glass bottle adorned with a vibrant red metal cap and a precious 24-carat gold-plated paw. The product also comes with a D&G dog collar (available in two sizes) with a customizable tag.
The green lacquered glass bottle features a 24-carat gold-plated paw. Courtesy Dolce & Gabbana
A series of stylishly dressed dogs appear in D&G&rsquos promotional video on their website. As classical music plays in the background, the narrator says, "I am delicate, charming, genuine, sensitive, mysterious, rebellious, fresh, irresistible, clean. Because I am not just a dog. I am Fefé."
Applying the product in the advertisement appears easy, as all the featured dogs sit perfectly still on high stools awaiting their turn, except for the one labeled as a rebel.
For those with less cooperative pets, the website provides instructions: &ldquoSpray Fefé on your hands or a brush, and then rub or brush the dog's coat from mid-body to tail, giving them a moment of fragrant care.&rdquo
D&G is just the latest brand to capitalize on the dog luxury market. British designer Anya Hindmarch offers a dog poop bag holder charm for £135 ($172) on her website. Fashion-forward dogs can wear a Prada puffer jacket for £600 ($765) during the day and snuggle up in a Versace large bed for £915 ($1,170) at night.
