According to Taoyuan International Airport Corporation, it conducted a massive outdoor media flash mob marketing event overseas for the first time in honor of the first anniversary of the lifting of the national border closure. To aggressively attract international tourists, pictures of Taiwan were put up on the outside wall of the Times Square Tower in New York, the most powerful structure in the country. Visit Taiwan for sightseeing and make a memorable impression on visitors from other countries.
On the outside wall of the Times Square Tower in New York, USA, is an outdoor display window. The eight calligraphy letters that read "Taoyuan International Airport" are visible when you gaze up. Tourists are also familiar with other well-known check-in locations, such as the second Terminal's departure hall and Terminal 1's license inspection hall beneath the eaves.
Time For Taiwan, New York's Times Square features pictures of Taiwanese cuisine and beauty.Photo provided by Taoyuan International Airport
Additionally, a 15-second short film showcasing well-known Taiwanese foods including Xiaolongbao, tofu pudding, and beef noodles was shown on Broadway in New York City. Taiwan is being promoted through pop-up stores selling local specialties from Taiwan on the bustling streets. By using large displays and brief movies to promote Taiwan at the global crossroads, travelers from all over the world will be able to get an insightful and immediate image of the country.