The 2025 Taiwan Lantern Festival will be held from February 12 to February 23 in Taoyuan City. The festival's main visual design, created by the Bito team, features two versions: a graphic poster and an animated one. The design combines the imagery of a city viewed from an airplane with traditional lantern elements, symbolizing Taoyuan's role as Taiwan's gateway to the world and its significance as a connection to the global stage.
Taoyuan: Taiwan’s Gateway to the World
As the first stop for travelers arriving in Taiwan, Taoyuan represents the country’s gateway. Bito's main visual design for the Lantern Festival integrates the aerial view of a city from an airplane with lanterns' warm, vibrant hues. This concept embodies passengers aboard planes carrying the "wings of light" and illuminating Taoyuan’s night sky. The glowing lights not only light up the city but also evoke a sense of anticipation for the journey ahead.
The main visual design for the 2025 Taiwan Lantern Festival was created by the Bito team, featuring two key posters: static and dynamic. (Image provided by Bito)
The animated poster allows viewers to see the TAIWAN 3.0 logo on an airplane wing through a window. The wavy lines of the typography symbolize Taiwan's vision of global connectivity and the continuous surprises of a journey. The flipped airplane window cleverly transforms into a lantern, a familiar sight in Taiwan’s neighborhoods. The character "桃" (Peach), representing Taoyuan, is intricately embedded in the lantern design, referencing the region's century-old pond culture. This design seamlessly integrates international tourism, local culture, and everyday landscapes into a single poster.
Within the character "桃" on the lantern, the culture of Taoyuan's century-old ponds is delicately integrated. (Image provided by Bito)
The 2025 Taiwan Lantern Festival will feature exhibits across the front plaza of the Taoyuan Airport MRT A18 Station (Taoyuan High-Speed Rail Station) and the surrounding areas of A19 Station (Taoyuan Sports Park). Over 300 pieces will be displayed, utilizing diverse methods such as craftsmanship, bamboo art, interactive technology, and traditional lantern artistry. Visitors arriving at Taiwan’s first gateway can first experience the ambiance of Taiwan, then head to the Taoyuan Lantern Festival to immerse themselves in traditional culture, creating the perfect start to their journey.
2025 Taiwan Lantern Festival in Taoyuan
- Date: February 12 - February 23, 2025
- Location: Taoyuan Airport MRT A18 Station (Taoyuan High-Speed Rail Station) front plaza and surrounding areas of A19 Station (Taoyuan Sports Park)
This article is reposted with authorization from La Vie.
