As fraud schemes continue to evolve, traditional outreach methods have struggled to reach younger audiences. Taiwan’s Criminal Investigation Bureau has adjusted its strategy by integrating digital tools and pop culture. This year, it partnered with caller identification platform Whoscall to launch an anti-fraud campaign song titled “Don’t let scams come (詐騙麥歌來).” The initiative aims to make fraud prevention messages more engaging and memorable.
Officials noted that one-way communication is increasingly ineffective in an era of information overload. By embedding key messages such as “listen, hang up, and verify” into music, along with promoting the 165 hotline and caller ID tools, the campaign seeks to strengthen public awareness.
On the same day, a targeted outreach session was held for visually impaired individuals. A real case involved a 67-year-old man who was deceived into investing in a fraudulent cryptocurrency scheme due to his inability to verify information independently. He even signed a disadvantageous contract without fully understanding its content, until family members discovered the issue and reported it.
Authorities emphasized that visually impaired individuals face higher risks due to reliance on others for document verification. Seniors and new immigrants are also key focus groups for outreach efforts.
The bureau urges the public to have documents reviewed by trusted individuals before signing, avoid trusting unknown callers, and use caller identification tools to reduce fraud risks.
