Drink Beer, Support Conservation Leopard Cat Citrus Beer Launches
Leopard Cat Citrus Beer launches, combining conservation concepts with everyday consumption(Photo/Forestry and Nature Conservation Agency Taichung Branch)※No alcohol for those under 18※
A can of beer can now contribute to wildlife conservation. The Forestry and Nature Conservation Agency's Taichung Branch has partnered with SUNMAI to launch the “Leopard Cat Citrus Beer,” now available in limited quantities at FamilyMart stores across Taiwan and selected locations.
The product is made with organic citrus certified under the “Leopard Cat-Friendly Farming” label, combining agriculture with conservation. In Taichung's lowland areas, farmers are adopting eco-friendly practices that allow farmland to serve as shared habitats for wildlife.
To increase the value of certified agricultural products, authorities have expanded distribution channels through cross-sector collaborations. By introducing innovative products, conservation concepts are brought into everyday consumer choices.
The beer features a light lager base blended with longan honey aroma and citrus flavor, offering a refreshing taste with layered fruit notes. After drawing attention during trial stages, it is now officially on the market.
From farm to product, this beer reflects the connection between agriculture, ecology, and the market. Consumer choices can help shape production methods, allowing conservation to be practiced in daily life.