According to The Star, as a way to promote responsible tourism around the world, a number of international hotel groups have launched an initiative to establish a common definition for the term "hotel sustainability."
The World Travel & Tourism Council (WTTC), the Sustainable Hospitality Alliance, and a few top hotel companies collaborated on this project, which included input from important tourism stakeholders. This project is timely as the worldwide hotel industry celebrates the gradual return of travel and tourism. Sustainability is a key issue for many companies nowadays.
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The Basic Sustainability framework will provide a standard starting point for hotel sustainability that will be accessible to all hotel workers worldwide - whether they work for a huge international company or run their own business. Providing this common understanding for all hotels globally, along with measures that have a good influence on the Earth and its people, would ideally stimulate demand for responsible tourism, resulting in genuine change.
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The Basic Sustainability framework is designed to work in tandem with the Sustainable Hospitality Alliance's "Pathway to Net Positive Hospitality," which aims to help every hotel improve its impact, regardless of where they are in their sustainability journey.
The Star mentions, Minor Properties and the NH Hotel Group are leading this program, which includes over 25,000 hotels. Barceló Hotel Group, Huazhu (including its affiliate Deutsche Hospitality), Accor, Indian Hotels Company Limited, Jin Jiang International (with its affiliates Jin Jiang Hotels, Meliá Hotels International, and Louvre Hotels Group), and Radisson Hotel Group are among the other partner groups.
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These organizations will collaborate with the WTTC, the Sustainable Hospitality Alliance, and other important stakeholders in the next months to finalize the essential sustainability initiatives that will have a proven beneficial impact. They'll also work together to share tools and best practices with each other and the rest of the industry, ensuring that all hotels get on the same page.
