When Jordan Myrick first encountered dirty sodas during her high school years in California, she wasn’t an immediate fan. However, a trip to Utah in 2023 changed her perspective when she tried a Dr Pepper with coconut cream and raspberry syrup at a local soda shop called Thirst. Now, she’s “begging them to open a location in Los Angeles.”
Cucumber doogh, July 12, 2016 Dixie D. Vereen for The Washington Post/Getty Images
Dirty soda, a non-alcoholic drink made by mixing sodas with flavored syrups or creams, has deep roots in Mormon culture, where the religion prohibits alcohol and coffee. Initially popular in Utah, these sugary drinks are now gaining national attention thanks to social media and shows like “The Real Housewives of Salt Lake City.” Major soda shop chains like Swig, which currently leads the market, have ambitious plans to expand from 61 stores to 1,000 in the next few years.
Despite its rising popularity, some are concerned about the health implications of these high-sugar beverages. Critics note that frequent consumption of such drinks may increase risks of obesity and diabetes. Nonetheless, dirty soda shops continue to grow, enticing customers with customizable drink options and a drive-through experience that appeals to younger generations.
Whether it’s a temporary trend or a lasting cultural phenomenon, the rise of dirty soda reflects the American consumer’s love for variety and personalization.
