The Taiwan Tourism Administration continues to strengthen tourism exchanges between Taiwan and Japan by sending a Taiwan delegation to participate in the 35th YOSAKOI SORAN Festival in Hokkaido, Japan. Led by students from the National Taiwan Sport University under the name “Taiwan Now!”, the team showcased Taiwan's cultural vibrancy and youthful energy through dynamic dance performances, inviting Japanese visitors to discover Taiwan.
Since its launch in 1992, the YOSAKOI SORAN Festival has become one of Hokkaido's most iconic summer events, attracting more than two million visitors annually. This year, the Taiwan delegation performed from June 12 to 14 at Odori Park and in front of the Former Hokkaido Government Office Red Brick Building, captivating audiences with performances that blended Taiwanese culture, festive traditions, and contemporary dance.
The performance theme “Taiwan Now!” featured Taiwanese rock music, electronic elements, and the classic Taiwanese song “Bang Chhun Hong (Rainy Night Flower),” highlighting Taiwan's rich cultural diversity and vitality. Promotional vehicles and event broadcasts also encouraged Japanese audiences to make Taiwan their next travel destination.
The Taiwan Tourism Administration set up a tourism promotion zone at the YOSAKOI SORAN Festival to introduce Taiwan's travel attractions to Japanese visitors. (Photo courtesy of the Taiwan Tourism Administration)
Taiwan Tourism Administration Director-General Chen Yu-hsiu attended the event to support the delegation and promote Taiwan's tourism offerings. She noted that participation in the festival not only strengthens cultural exchange but also deepens the friendship between Taiwan and Japan. The Administration also invited this year's festival champion team to perform at the 2027 Taiwan Lantern Festival.
In addition to stage performances, the Tourism Administration established a Taiwan tourism promotion booth at the event venue, providing travel information and souvenirs that attracted large crowds. The Administration stated that Japan remains one of Taiwan's most important international tourism markets and pledged to continue promoting Taiwan through cultural events and tourism marketing initiatives.
