Taiwan's handcrafted chili sauce brand, "One Chilla," has left a lasting impression on diners with its commitment to handmade production and its focus on developing fashionable gourmet flavors, earning the nickname "Hermes of chili sauces." It has become a top-tier sauce adored by food lovers. This time, One Chilla has collaborated with visual designer Jyunccihli Li to launch a co-branded design, transforming the image of One Chilla into something new and introducing a fresh and different experience, bringing the fashionable taste of chili sauce into a cross-industry feast.
One Chilla adheres to a complex handmade process, using imported Italian sunflower oil, combined with locally sourced Taiwanese chili peppers, Yunlin garlic, and Beidou cilantro, along with natural spices. Each jar goes through multiple layers of inspection to ensure that every jar delivered maintains a premium flavor. This approach breaks away from traditional factory food processing, bringing you the fresh taste of nature.
BayQ辣 insists on using a complex handmade process, going through multiple quality checks. Image source: BayQ辣 (provided by Toco Lifestyle Magazine)
One Chilla is an essential item on dining tables, and "spice" is almost an essential part of Jyunccihli Li’s life! Her impression fluctuates between being cute, quirky, cheerful, and quiet, just like her works that convey a touch of humor and a strong connection to daily life through visual language. Good condiments can complete a dish's flavor, just as a complete design comes from combining various creative ideas.
Spice is an essential presence in life. Image source: BayQ辣 (provided by Toco Lifestyle Magazine)
Jyunccihli Li took "life essentials" as the starting point for her design concept. Every file on her computer, each "visual outcome," is like a "delicious dish," and the "software" is like a "spatula." The various "files" in the pot act like "seasonings," and through the combination of various techniques, they create an unforgettable dish.
By geometrically presenting the main ingredients of One Chilla's signature products — fresh chili sauce, premium Thai-style lime chili sauce, and fresh scallion salt sauce — such as chili, lemon, and scallions on the bottle's exterior, these raw materials are transformed into visual design elements. The gift box represents different file types on a designer’s computer desktop, gathering the ‘good ingredients’ of each jar of One Chilla to create a dish that leaves diners craving more.
This article is authorized by Toco Living Journal.
