Unlock This Summer's Sun Protection Strategy! 2025's 4 Sunscreen Trends: This Shade Tops the Tinted SPF List, and Reef-Safe Formulas Become the New Eco Norm
With the intensification of climate change and the increasing strength of ultraviolet radiation each year, sun protection has evolved from seasonal skincare into a crucial daily skincare step for everyone. Choosing the right sunscreen can help maintain stable skin condition and makeup throughout the day. 屈臣氏 (Watsons), based on actual sales data from stores across Taiwan and its official online store, has compiled the four major sunscreen trends for 2025.Tinted Sunscreen – A Purple Tone is PreferredFor those seeking a translucent makeup look or who dislike foundation, tinted sunscreen is a daily essential that combines skincare and makeup primer functions. Sunscreens with purple or pink tones are especially popular. These products not only block ultraviolet rays, pollution, and air pollutants, but also correct sallow and dull skin tones, creating a naturally bright and cool-toned "fair skin" look even without foundation.Hypoallergenic Sunscreens with Advanced FeaturesIncreasing air pollution and intense ultraviolet radiation, coupled with irregular modern lifestyles and stress, are making skin more sensitive. Gentle hypoallergenic sunscreens are now essential for sensitive skin types. Beauty advisors recommend paying attention to labels indicating "no fragrance," "no alcohol," and "suitable for sensitive skin" when choosing these products. They are more suitable for long-term daily use.Gentle and hypoallergenic sunscreen is a daily essential for sensitive skin. (Photo: IG / Toco Life Magazine)Spray Sunscreen for Quick Touch-Ups with Zero StickinessIn Taiwan's hot and humid summers, "quick, refreshing, and non-sticky" spray sunscreen has become a favorite among outdoor enthusiasts and daily commuters. Whether backpackers need to reapply outdoors or athletes want instant cooling after exercise, versatile cooling spray sunscreen provides high mobility and convenience. Watsons' sales rankings show that spray sunscreen with a flip-up design, portable bottles, and cooling effects has become a favorite among those who value skin freshness and are always on the go.Ocean-Friendly Sunscreen – A New Environmental StandardAs "sustainable living" becomes a daily practice for many consumers, the environmental friendliness of sunscreen has also become an important consideration. Sunscreen products labeled "ocean-friendly" are often free of chemicals harmful to coral reefs, and have excellent water resistance and sweat resistance functions. They are suitable for extended outdoor activities and water activities.Sunscreens labeled as "reef-friendly" are mostly free of chemicals harmful to corals and offer high water and sweat resistance. (Photo: IG / Toco Life Magazine)