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  • 菲律賓國旗

  McDonald's spends $100 million to lure customers back after E. coli outbreak

  McDonald’s is allocating $100 million to address the fallout from a recent E. coli outbreak linked to its Quarter Pounders, which sickened over 100 people across 14 states and damaged sales. The company is spending $35 million on marketing campaigns, including a value deal featuring 10-piece chicken nuggets for $1, and $65 million to support franchisees in affected states.The outbreak, traced to slivered onions on Quarter Pounders, caused a significant decline in sales and visits in October. McDonald’s stock dropped 7% over the past month, and multiple lawsuits have been filed. However, the company announced that recent tests found no E. coli in its food, and Quarter Pounders with onions have returned to menus nationwide. McDonald’s is spending $100 million on marketingIn a memo, McDonald’s emphasized its commitment to rebuilding trust, with North America chief impact officer Michael Gonda and chief marketing officer Tariq Hassan highlighting the brand's legacy of responsibility. CEO Chris Kempczinski stated that McDonald’s is prepared to deploy further resources to regain customer loyalty.The marketing push also includes the continuation of its $5 meal deal, aiming to attract customers back to its restaurants.

  2024-11-22 09:00
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  • 菲律賓國旗

  The last supermoon of the year will peak alongside the Leonid meteor shower

  This Friday marks the arrival of November's full moon, also known as the beaver moon, and it coincides with the Leonid meteor shower, offering a celestial spectacle for sky-gazers. The beaver moon, named after beavers' preparation for winter, is the last supermoon of the year, reaching its peak at 4:29 p.m. ET. This supermoon appears slightly larger and brighter as the moon is at its closest point to Earth, though not as close as October’s full moon.NASA’s Noah Petro suggests viewing the moon as it rises above the horizon for a “moon illusion,” where it appears larger due to its comparison with objects on the ground. While the science behind this illusion remains uncertain, it offers a mesmerizing experience.The Leonid meteor shower, which peaks from Saturday night to early Sunday, may produce around five meteors per hour, as the full moon’s brightness could obscure fainter meteors. For optimal viewing, face east with the moon out of sight and observe late at night or near dawn, according to the American Meteor Society. A meteor from the Leonids is seen streaking across the sky over Ankara, Turkey, in 2020. Dogukan Keskinkilic/Anadolu Agency/Getty ImagesUpcoming celestial events include the Geminids meteor shower on December 12-13 and the Ursids on December 21-22. December’s full moon, the cold moon, will shine on December 15, closing 2024’s lunar cycle.

  2024-11-23 09:00
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  • 菲律賓國旗

  This small suburban school was named the world's best new building

  A suburban school in Sydney, Australia, has triumphed over global architectural icons to win the prestigious World Building of the Year 2024 at the World Architecture Festival (WAF) in Singapore. Darlington Public School, located in Chippendale, surpassed over 220 shortlisted projects, including skyscrapers, museums, and transport hubs, to secure the top honor.Designed by Sydney-based fjcstudio, the school features a modern, angular brick campus with a distinctive "sawtooth" roof and landscaped outdoor spaces like a basketball court and community garden. Open-air terraces with curved metal screens provide natural light while ensuring privacy for students. The new design replaced a 1970s building, offering "new and contemporary learning environments" while preserving the original school’s cultural essence.The campus, accommodating over 500 preschool and primary students, integrates Aboriginal heritage through indigenous art displayed in key areas, including classrooms and reception. Fjcstudio also recreated murals from the old school on the new building’s cladding, reflecting strong connections to the Aboriginal community.Alessandro Rossi, associate at fjcstudio, called the win "humbling," emphasizing the collaborative effort between the client and the community in shaping the project. "The real winners are the children who will spend time in the building — a place of enrichment for years to come," Rossi said. The light and airy school is complete with distinctive "sawtooth" roof and landscaped outdoor spaces. Brett BoardmanDarlington Public School’s victory continues a trend of educational buildings earning WAF’s top prize, with last year’s winner being a serene boarding school in China. This marks the second Sydney building to win in three years, following the Quay Quarter Tower’s success in 2022.

  2024-11-22 09:00