The "2021 International Franchise Business Day - Buyer Video Conference (2021年國際連鎖加盟商機日－買主視訊洽談會)" is hosted by the Bureau of Foreign Trade (經濟部國際貿易局) and the Taiwan External Trade Development Council (中華民國對外貿易發展協會 TAITRA). It is an event spotlighting the Taiwanese Franchise Industry. Ever since the beginning of the Covid-19 epidemic in 2020, international borders were restricted to control the spread of the virus. Changes to our lives and consumption patterns were caused by border control, lockdowns, and working from home. Among them, the biggest change is in our habits.
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The Taiwan External Trade Development Council, TAITRA invited 15 buyers from 9 countries (Canada, Philippines, Indonesia, Singapore, Iraq, Malaysia, Vietnam, and Cambodia), for negotiation with Taiwanese franchise operators through video chat. (Photo / Provided TAITRA)
"No dining in, only take out," said these foreign franchise companies. The main reason for self-service is to avoid any physical contact with others. TAITRA contacted global and overseas offices from Canada, the Philippines, Indonesia, Singapore, Malaysia, Vietnam, and other Southeast Asian countries. They also met with 9 other countries, 15 buyers, and 26 franchise owners in 45 different video conferences, and lastly, purchasers of USD 9.75 billion to compete for business opportunities during the epidemic.
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Cambodia's biggest retailer, Chip Mong Group, has business in trade, real estate development, beverages, banking, and shopping centers. During this epidemic, it is difficult to identify potential brands that can help in expanding their business. Early on, there were studies done on Tripodking (鼎王餐飲集團), Toponepot Group (這一鍋餐飲), Wowprime (王品集團) and other food industry corporations.
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When local food industries were also under pressure, TAITRA decided to lend a helping hand. TAITRA assisted franchise owners in digitalizing their businesses to increase sales and even created membership apps. Furthermore, there were also improvements in marketing strategies and cooperation with food delivery platforms. Later on, frozen goods became a huge part of the epidemic, allowing people to eat good food while staying safe at home.
