To enhance friendly financial services, Nan Shan Life has established the "New Resident Integration Team" to discuss and address the needs of new resident agents and develop actionable plans. Recently, the first "Fair Customer Treatment and New Resident Issues Directors' Forum" was held, attended by independent directors Wang Xinjun and Zeng Rongxiu, who listened to the challenges and needs faced by frontline agents in areas such as business promotion, customer service, and anti-fraud education.
According to the Ministry of the Interior, Taiwan currently has nearly 600,000 new residents from Southeast Asia and Mainland China, Hong Kong, and Macau. Together with their children, this population exceeds one million, enriching Taiwan's cultural diversity. However, statistics from the National Immigration Agency reveal that only about 60% of new residents participate in labor insurance, and commercial insurance coverage is just 40%, indicating significant room for improvement in insurance awareness and coverage.
Nan Shan Life emphasized that the company is actively helping new resident agents overcome language and cultural barriers and improve their service capabilities. The newly established integration team will hold regular forums to discuss issues such as product promotion, recruitment, and financial fraud prevention, and based on these discussions, develop specific action plans.
In terms of insurance education, the forum suggested using community associations and exchange events to promote correct insurance concepts in native languages. For those with limited financial capacity, low-premium products were recommended, and collaborations with charitable foundations to provide microinsurance were proposed to help disadvantaged groups establish basic protection.
To address language barriers, Nan Shan Life plans to provide native-language educational materials in simplified terms and translate technical terms, as well as train new resident agents to enhance their professional knowledge and communication skills. Furthermore, recognizing that remittance fraud is a common risk for new residents, the company will strengthen anti-fraud education through short videos and visual explanations to raise fraud awareness.
Nan Shan Life Provides Multilingual Translation Services to Help New Residents Understand Their Important Rights (Image / Courtesy of Storm Media, photographed by Chen Yici)
Nan Shan Life stated that it will continue to optimize services for new residents, promote fair customer treatment, and encourage cultural integration, aiming to become the top life insurance brand in the minds of new residents and create a diverse and inclusive financial environment.
