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How the coldest place on Earth became one of the world's hottest vacation spots

Majestic icebergs, many of them formed by glaciers that are tens of millions of years old, are a major attraction in Antarctica.  Jason Evans
Majestic icebergs, many of them formed by glaciers that are tens of millions of years old, are a major attraction in Antarctica. Jason Evans

Antarctica, once an exclusive destination for only the most adventurous travelers, has seen a tourism surge, especially since the Covid-19 pandemic. Visitors, eager for authentic, bucket-list experiences, are flocking to the icy continent in record numbers, with more than 122,000 tourists this year alone. Luxury cruises, such as the Seabourn Pursuit, have transformed the Antarctic experience with onboard amenities, including suites with panoramic views, fine dining, and even submarines and kayaks for closer explorations.The wildlife is a huge draw on Antarctic cruises Jason Evans

Operators like Celebrity and Norwegian now offer "cruise-only" options that let travelers witness Antarctica without disembarking, catering to budget-conscious tourists while minimizing environmental impact. Environmental concerns remain significant, with studies showing the region’s accelerated snowmelt due to cruise emissions. Efforts by cruise lines, such as electric propulsion systems, and compliance with the Antarctic Treaty’s restrictions on permanent infrastructure, aim to address these impacts. This balance of accessibility with preservation lets more people witness the remarkable landscapes and wildlife of Antarctica than ever before, albeit with care for its fragile ecosystem.

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