Taiwan Expo has achieved amazing results over the past three years. Not only has Taiwanese manufacturers gathered more than 2,300 exhibitions in 6 countries and 14 cities, but it has also attracted nearly 300,000 visitors during the exhibition that has paved the way for manufacturers in the New Southbound market.
"How does this New Southbound market make money?". In response to people's curiosity, the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA) jointly held "Seize the Opportunity and Grasp the Business Opportunities for the Rise of the Southbound Trend-'Taiwan Expo' Experiences Sharing Session" and invited 7 big wheels of lecturers to bring about first-hand market observations to share their unique experiences and marketing strategies expanding to the New Southbound market with Taiwanese manufacturers. It also attracted more than 800 dealers that attended, and they even shouted, "I gained so many worthy experiences for free".
"Our destiny is to serve the business." The chairman of TAITRA, Huang Zhifang, stated that Taiwan Expo is like an aircraft carrier that gathers Taiwanese manufacturers to advance to the New Southbound market. There are three disadvantages to Taiwan's expansion into new markets. Firstly, unlike South Korea, Taiwan doesn't have well-known companies, such as Samsung that leads small companies to expand the market. Additionally, Taiwanese manufacturers are mainly based on OEM (Original Equipment Manufacturer) and have few self-brands. Therefore, the third problem emerges from the second one: it is difficult to open local channels. Huang Zhifang has built Taiwan Expo as a platform for Taiwan's "team battle" and continues to lead manufacturers to advance to the New Southbound countries.
The Bureau of Foreign Trade and TAITRA will be jointly holding Taiwan Expo and advance to Bandung in Indonesia, Bombay in India, Ho Chi Minh City in Vietnam, Kuala Lumpur in Malaysia, and Bangkok in Thailand in 2020. Also, Taiwan Expo will be rooted in the local market to gain Taiwan's international publicity, establish a high-quality exhibition image, and provide a more efficient communication platform for Taiwanese manufacturers.
