Some might feel fatigued by "method dressing" — the trend where actors’ red carpet outfits align with their movie roles — but it remains popular. Margot Robbie, for example, wore Barbie-inspired outfits during the "Barbie" press tour, and Zendaya donned tennis-themed looks for "Challengers." In September, Lady Gaga embraced Harley Quinn’s clownish aesthetic while promoting "Joker: Folie à Deux." Now, for the upcoming film "Wicked," stars Cynthia Erivo and Ariana Grande are strictly wearing green and pink, representing their characters Elphaba and Glinda.
This dedicated approach started over seven months ago at the Oscars, where Erivo and Grande made their initial appearances in their respective colors. Since then, they have remained committed, wearing green and pink outfits for premieres, CinemaCon, and even at the Olympics. Their outfits often feature luxurious touches: at the LA premiere, Erivo wore a custom green vinyl Louis Vuitton dress, while Grande shined in a crystal-adorned pink Thom Browne dress. 
Grande and Erivo at the 2024 WSJ Innovators Awards at the Museum of Modern Art on October 29, 2024 in New York. TheStewartofNY/WireImage/Getty Images
While some admire their commitment, others see it as a marketing tactic that limits their individual style, with social media users noting that their unique sartorial identities are on hold for “Wicked.” However, Jonathan Bailey, who plays Prince Fiyero, took a subtler route at the LA premiere, pairing white pants with a silver chainmail shirt and ruby-red loafers, a nod to the source material without overshadowing his personality. This shift could suggest a future where "method dressing" becomes more nuanced and allows stars to bring hints of their roles into their own style.
