The 2021 Taiwan Market Expo officially opens, and the online market promotes “fresh local ingredients”

【Taiwan Immigrants’ Global News Network】Edited by Raymond Rodriguez

The Ministry of Economic Affairs (MOEA, 經濟部) launched the "Taiwan Market Expo-Good Market Comes to Your Home" (台灣市博會—好市抵家) curatorial activity in 9 counties and cities in Taiwan. Special markets, market stalls, limited-time discount promotions, and fresh ingredients are introduced through online live broadcasts. Minister Wang Mei-hua (部長王美花) said she hopes that young people will visit the markets, and let the traditional markets be upgraded to Market 2.0, and the MOEA will also arrange online live broadcasts of vendors in the various exhibition halls, to change the people's way of visiting the traditional markets.

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Promote "fresh local ingredients" through online listings. Photo/provided by the Ministry of Economic Affairs

The nine exhibition locations are in Taipei Nanmen Market, Fuzhong MRT Station Exit 3 in New Taipei City, New Yung Ho Market in Taoyuan City, Taichung Railway Station old station front plaza, the Chiayi Railway Station, Tainan Hsi Men Asakusa Youth Plaza, Kaohsiung Port Warehouse No. 2, Hualien City Tung Ta Men Night Market Pacific Plaza and Changhua City Wu Te Hall Plaza, each has its own characteristics.

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Market stalls use online live broadcasts to change the habit of people visiting the markets. Photo/Retrieved from "Upstream and Downstream"

The Taipei Pavilion uses the design concept of "the mobile phone is like any door, you can visit any of the traditional markets", and customers can enjoy the fresh delicacies of the market when they enter the online showroom on their mobile phones. The design concept of the Tainan Pavilion is "The vegetable market is the daily school of colors” and holds a second-hand market every month to attract more people. The Taichung, Changhua, Nantou Pavilion uses tiles with Taiwanese imagery. The design concept is "Traditional Market, Treasure Box of Life". It introduces how the Hua Yang Market can be rebuilt and upgraded after the fire in 1997.

In addition, Taiwan's warmth and friendliness has brought new life and convenience to online marketing. The "Taiwan Market Expo-Good Market Comes to Your Home" curatorial event allows more office workers to also have the time to visit traditional markets.