“The idea of the world-class duty-free store that will promote Philippines as a shopping destination to boost the country’s shopping tourism has culmination years ago, and today, the opening of the Luxe marks the beginning” Duty Free Philippines Corp. Chief Operating Officer Vicente Angala said during the store's grand launch on Friday.
Angala also cited a United Naitons World Tourism Organization report, shared that shopping is a key factor affecting destination choice and is often a “prime travel motivation”.
To stay ahead of other competitors and strengthen the vital role of Philippines being a great destination for travelers, Angala said that they continued to explore ways to offer unique and extraordinary experiences for visitors that others cannot replicate easily.
Also, Angala , together with Senator Nncy Binay, opened new boutiques and introduced the Marahuyo, an all-Filipino concept store, inside Luxe. He said ,” we need more spaces, especially in airports, so as to invite more brand to come in. The more brands we have, the number of sales we will increase.”
To promote the state-owned outlets to other nationalities, the Duty Free Philippines is also working on partnering with foreign posts and different embassies including France, Argentina, Iran, Sri Lanka. Most of them are in the process of finalizing the memorandum of agreement. The representative of Taiwan, have already signified support for the initiative.
Source: https://www.pna.gov.ph/articles/1086216
