MOFA Taiwan: Beginning August 1, 1-year extension of trial visa-free entry from nationals of Thailand, Brunei, Philippines, and Russia

2024 The Light of New Taiwan-Lan Lan and Peng Lan－English

Jeep prices have gone through the roof. Buyers are bailing and dealers are furious

In recent years, Jeep vehicle prices have consistently risen, deterring many potential buyers and sparking strong dissatisfaction among dealers. The automaker, known for its rugged and adventurous brand image, now faces a sharp decline in demand, leaving dealers deeply frustrated.Market research indicates that Jeep’s prices have exceeded the budgets of many buyers, particularly for high-end models like the Wrangler and Grand Cherokee, which have seen significant price increases. Many consumers have expressed that they cannot justify such high prices and, despite their interest in the Jeep brand, are opting for other more cost-effective options.For dealers, the situation is even more challenging. Some have reported a drastic drop in sales, forcing them to reduce their orders or shift their focus to promoting other brands to keep their businesses running. Additionally, the high prices have led to inventory buildup, further squeezing their profit margins.A car hauler transporting Jeep Wranglers drives past striking United Auto Workers members outside the Stellantis Jeep Plant in Toledo, Ohio, during the 2023 strike. One of the two factories at that assembly complex is about to lose one of the two shifts that builds the Jeep Gladiator. Rebecca Cook/Reuters/FileThe issue with Jeep's pricing strategy has sparked broader discussions in the automotive industry. Experts suggest that automakers must balance profitability with market demand, and Jeep seems to have over-prioritized profit while overlooking consumers’ sensitivity to price.Jeep is currently under pressure from dealers to adjust its pricing policies to rescue sales. However, whether the automaker will take action to address these concerns remains to be seen.For Jeep, the challenge lies in maintaining its brand value while regaining consumer trust and interest in its vehicles.

「Star Wars」 locations that actually exist

You don’t have to wait until May 4th or "Star Wars Day" to celebrate the legendary sci-fi saga's many worlds. From trekking the deserts of Jedha to dining at Luke Skywalker’s childhood home, here are some real-world destinations where Star Wars comes to life year-round.**Wadi Rum, Jordan**The sandscape of Wadi Rum in southern Jordan served as the backdrop for *The Rise of Skywalker* and *Rogue One*. Known as the Valley of the Moon, this cinematic landscape represented Jedha’s moon in *Rogue One*. Wadi Rum is a favorite among filmmakers for its otherworldly beauty, doubling as Mars in *The Martian*. Its reddish sands and dramatic rock formations make it an iconic location for fans of the saga.**Puzzlewood, Gloucestershire, England**With winding paths, moss-covered rocks, and gnarled trees, Puzzlewood in the Forest of Dean offers an enchanting setting. Featured in *Star Wars: The Force Awakens*, it’s where Rey first encounters her nemesis, Kylo Ren, during the fierce forest battle near Takodana. Puzzlewood has also appeared in series like *Doctor Who* and *Merlin*, but its connection to *Star Wars* firmly places it on fans’ travel maps.Built centuries ago by indigenous Berbers, this subterranean cave homes were converted to a hotel which George Lucas used as Luke Skywalker's childhood home in the original "Star Wars" film.**Hotel Sidi Driss, Matmata, Tunisia**This underground Berber troglodyte house was transformed into a hotel and became Luke Skywalker’s childhood home in *Star Wars: A New Hope*. Built centuries ago by the Berber people as functional homes, the site gained fame after George Lucas used it for filming. Although the set pieces were removed after filming, they were rebuilt for *Attack of the Clones* in 2000. Today, visitors can dine at the same table where young Luke once sat, making it one of the most iconic *Star Wars* landmarks in the world.