Food replicas, known as “shokuhin sampuru”, have been a staple of Japanese restaurant displays for decades. These hyper-realistic models are crafted to attract customers, providing a visual promise of the dishes served. Now, they take center stage at Japan House London in the exhibition “Looks Delicious!”, showcasing their artistry and historical significance.
The Iwasaki Group, Japan's leading producer of food replicas, created models for this exhibition, including a replica of founder Takizo Iwasaki's first creation — an omelette inspired by his wife's cooking. Modern replicas use advanced techniques, with PVC replacing the original wax and agar jelly molds, allowing for stunningly realistic liquids and dynamic presentations.
A highlight of the exhibition is a map of Japan made entirely from food replicas, each representing a dish unique to the country's 47 prefectures. The replicas not only display culinary diversity but also pay homage to Japan’s indigenous Ainu culture with dishes like “ohaw” soup.
A food replica of 'Napolitan' or Japanese ketchup spaghetti, considered a popular Western dish in the country. Maizuru
Beyond marketing, these replicas serve practical purposes, tracing back to Tokyo’s Shirokiya department store in 1923. Post-earthquake, food replicas streamlined ordering systems for displaced residents, revolutionizing customer experience. Today, they extend beyond restaurants, assisting in agricultural quality control and nutritional education.
Visitors to the exhibition can even craft their own bento boxes from replica food, merging fun with cultural appreciation. “Looks Delicious!” is a feast for the eyes and an exploration of Japan’s innovative approach to food presentation.
