The Department of Trade and Industry (DTI) has devoted to promoting economic potentials of the country’s creative industries in Southeast Asia to boost exports in services, since the Philippines aims to be the leading creative economy in the region in the next decade.
DTI Secretary Ramon Lopez said industry players have mapped out a creative economy roadmap that intends to provide necessary support to creative services, including promotion budget, and the country has stronger creative services, particularly graphic design, game development, and software development which have been identified as “service winners”.
He said during the National Export Congress Friday that the creative services are a natural competitive advantage of the Philippines because of the catapult of talents that they have in terms of creativity, design and other high-value adding services, and the country also wants to make its creative talent pool competitive and attractive in the international markets.
“if we provide support to the sector... Even increasing budget so that we can promote them better and much stronger than before because before, they had almost no promotion budget,” Lopez later told reporters.
To achieve this goal, Lopez said the creative economy roadmap has outlined six priority initiatives and five priority subsectors, and the public and private sectors need to work together to accelerate the growth of the sector.
The priority sectors are advertising, film, animation, game development, and graphic arts, and design, he added.
From: PNA
